About
A creative studio that shows its reasoning.
Forward is a creative studio in Webster, New York, just outside Rochester. We make ads, landing pages and emails, and alongside every piece we write down the decision behind it: what it should change, and how we’ll know. Most agencies leave that part out, and it’s the part you need when you decide what to spend next.
How we work
Four habits behind every project
- 01
Start with the decision
Before we design anything, we agree on what the work should change: bookings, inquiries, renewals. Impressions don’t count.
- 02
Change one thing at a time
Each test changes one thing, so when a number moves we can tell you why.
- 03
Show it before it’s live
You see every ad on a phone and every page on a staging link, and nothing launches without your written OK.
- 04
Report it either way
The monthly report shows results against a baseline, including the tests that didn’t work and what we learned from them.
The people
Who you’ll work with
A small team. The person who replies to your first message stays your main contact, and you’ll know who is doing each part of the work.
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James Baker
Strategy leadYour main contact
James reads your first message and writes the reply, runs the review, writes the campaign brief, decides what we test and writes your monthly report. Questions and approvals go to James.
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Sara Klaars
Creative leadMakes the work
Sara writes and designs the ads, landing pages and emails, checks every piece on a phone before you see it, and revises it with you until you sign it off.
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Mandy Park
Media and measurement leadRuns it and counts it
Mandy sets up campaigns and conversion tracking, watches spend through the week and pulls the numbers for the report, so every figure can be traced to its source.
How we keep in touch
By email. You get a short written update each week while work is in progress, the one-page report each month, and a direct email address for James, your strategy lead. Approvals happen in writing, so there’s always a record of what was agreed.
What would you like your marketing to do better?
Tell us in a few sentences. James, our strategy lead, replies by email within two business days.